Shinola

Shinola is a modern American watchmaker rooted in a deep respect for craftsmanship, storytelling, and things made to last. Founded in Detroit in 2011, the brand set out to revive watchmaking in the U.S., hand-assembling its timepieces in the Motor City with a focus on quality materials, timeless design, and real-world durability. Shinola watches are known for their bold dials, classic proportions, and honest construction, blending Swiss components with meticulous assembly by trained artisans. Beyond watches, Shinola also produces leather goods, clocks, and other lifestyle pieces, all guided by the same philosophy: build products with purpose, pride, and longevity—values that resonate strongly with how we think about watches at Windup Watch Shop.